Happy Holidays from Malbek

Becky Holloway began her marketing career in the world of consumer packaged goods when digital marketing was still in its infancy and social media was all about MySpace (remember them?), but she got her start in tech by answering a Craigslist ad for a marketing position at a brand new start-up in Philadelphia, which completely changed the course of her career. Since then, she has worked with numerous companies in technology, finance, and healthcare, helping to shape and develop them into robust, demand-generating machines that drive revenue growth. From content writing and educating to campaign creation, product launch, and business development, Becky is a student of the craft of marketing. She is trained and certified in Pragmatic Marketing’s methodology, which seeks to focus on market-driven problem solving to shape go-to-market strategy. She is also a firm believer that marketing gets a bad rep because too often its practitioners rely on gut instinct instead of on hard data. Marketing is both art and science, and, where the two meet, the magic happens. Outside of marketing, Becky has a serious case of wanderlust and travels as much as she can with her husband. Her crazy, blended, "Brady Bunch" family including five children keeps her very busy, but when time permits she is an avid birding enthusiast, gardener, knitter, and piano player. She is a former board member of the Honors College Alumni Association at Rutgers University-Camden, and, in quiet moments when inspiration strikes, she writes to soothe her soul.