Introducing Advanced Generative AI Innovations to Bek, the Legal Copilot. Read the News
Marketing

Director of Product Marketing

About the role

Malbek is forging a new path — from products that delight to exceptional employees who make everything run smoothly, we differentiate ourselves with an outstanding product portfolio and our customer-centric approach. We believe customers should expect more from their contract lifecycle management (CLM) solution and are delivering on that vision. Malbek is making waves and disrupting traditional players in the LegalTech space.

Role

We’re looking for a passionate Director of Product Marketing to join our energetic, customer-obsessed marketing team. We start from a position of putting our people first. Leading with empathy, we believe in working hard, prioritizing work-life balance, and long-term growth.

As the head of Product Marketing at Malbek, you are the glue that binds our product strategy to the tactics we need to drive lasting results in sales and marketing. You will be responsible for evangelizing value and increasing market traction of our CLM solution.  As a collaborative, self-starter who enjoys leading multiple high-priority projects, often with tight deadlines, the work you do will improve the buyer journey from awareness to advocacy.

To succeed in this role, you must be able to articulate Malbek’s unique value propositions to both technical users and buyers — specifically the business problems they aim to solve and inspire with commercial insight messaging. You will have the opportunity to help shape the product and direction of the company by communicating market needs to Leadership, Product Management, Sales, and Growth teams. Through effective storytelling, you will craft compelling messaging and positioning for the Legal, Sales, Finance, and Procurement audiences that educates prospects, builds customer advocacy, and deepens product adoption. This is the chance for you to get in early and grow with the company.

This position reports directly to the Chief Marketing Officer.

Responsibilities

  • Elevate the role of Product Marketing at Malbek through collaboration and enthusiasm, while maintaining the customer voice.
  • Work cross-functionally with Product Management, Sales, Marketing, Customer Experience, and Senior Leadership.
  • Become the champion of our products and learn the Malbek solution inside and out, particularly its competitive differentiators and the problems it solves.
  • Serve as the go-to-market expert who owns strategy, messaging, positioning, competitive intelligence, launch/release, analyst relations, and sales enablement​.
  • Understand the CLM competitive landscape and uncover innovative ways to disrupt a saturated market.
  • Collaborate closely with Product Management and Marketing to develop positioning that resonates with our target personas​.
  • Create original content that communicates Malbek’s core differentiators to prospects and helps them progress through the funnel (datasheets, blogs, white papers, webinars, sales tools, ROI calculators, etc.).
  • Work with GTM leaders to refine our ideal customer profile (ICP), personas, and competitive battlecards.
  • Develop a plan for each of Malbek products in conjunction with the Marketing team.
  • Build strong relationships with integrated partners and affiliates to develop co-marketing playbooks and verticalized messaging.
  • Cultivate analyst relationships (Gartner, Forrester, etc.) and serve as the liaison for briefings, inquiries, and other research-related activities​.
  • Act as a thought leader for Malbek products, including speaking engagements, attend trade shows, host webinars.

Skills

  • Have a natural flair with words and epic storyteller — strategic thinker that can develop compelling, differentiated, and memorable narratives​.
  • Demonstrated ability to deliver presentations or demos to customers, prospects​, and internal audience.
  • Experience working closely with Demand Generation to amplify key content and features.
  • Proven ability to oversee analyst relations through briefings, inquiries, and document reviews.
  • Strong sense of accountability for quality work output.
  • Skilled at interpreting data and research to make informed decisions​.
  • Understands and optimizes product pricing and packaging.
  • Entrepreneurial zest and hands-on attitude to proactively identify challenges/opportunities and work across teams to generate and execute solutions.
  • Outstanding communication skills including writing and content development.
  • Proven ability to oversee competitive intelligence and stay ahead of industry trends.
  • Experience evaluating and implementing tools to level-up competitive intelligence (E.g., Crayon, Kompyte, etc.) and in-app experiences (E.g., Pendo, Gainsight, etc.).
  • Working knowledge of CLM, Artificial Intelligence (AI), Machine Learning (ML), and Large Language Models (LLM).
  • Experience working with analysts like Gartner, Forrester, and others.

Qualifications

  • 4+ years of Marketing, Product Marketing, and/or Product Management experience in a B2B SaaS environment.
  • 2+ years of startup and/or hyper-growth experience, a plus.
  • Pragmatic and Product Marketing Alliance (PMA) Certifications are highly preferred.
  • Proven ability to understand and simplify complex, technical topics for non-technical audiences.
  • Industry experience in one or more of the following categories: Contract Lifecycle Management (CLM), Procure-to-Pay, Procurement Systems, Invoicing and Payments, Configure Price Quote, eDiscovery, Enterprise Resource Planning (ERP), or Customer Relationship Management (CRM). CLM and Salesforce experience is highly preferred.
  • Familiarity with technologies like Tourial, Hubspot, Salesforce, 6sense, and software review sites like G2, TrustRadius, Software Reviews, Capterra, and Gartner Peer