We generate insights and integrate data into our everyday lives both knowingly and unwittingly. From DNA tests, targeted ads, programmatic media buying, wearable devices (think FITBITs, tech togs, yoga tights, UV patches, smart watches, the OURA ring), to sharing geolocations and our whereabouts on maps.
In the information and digital age, we each leave a potentially insightful sprinkle of data everywhere we go. As do contracts on a contract lifecycle management (“CLM”) system such as Malbek.