Bold Transformation: Say Hello to the New Malbek
Over the last couple of years, we’ve seen a lot of change: our professional and social environments, how we operate, how we leverage hyper-advancements in technology. We are feeling the impact and the business of Legal, Procurement, Finance, and Sales is changing forever.
Malbek is no different.
We are now able to solve some of the most complex problems in seconds using our own voice in our natural language. The unimaginable is now possible. With these accelerations in perpetual motion, we are charting a new course for the future. The new era of digital contracts is here.
Today, we’re excited to announce the evolution of Malbek: a refresh of our brand, visual identity, mission, vision, and values, as well as a major upgrade to the digital experiences we offer. We are embarking on a remarkable journey of transformation. Emerging from the collective expertise of industry leaders, Malbek was founded with the goal of reimagining the strategic importance of contracts, shifting them from being perceived as mere operational expenses to becoming strategic assets.
Founded with a mission to empower enterprises in understanding their contracts for predictable revenue realization, Malbek was born. The dream was clear: to ensure businesses comprehensively understand their contracts, turning them into assets that fuel growth.
Our first step in our brand redesign was to look back at our origins of disruption to update our mission, vision, and values.
Our mission is to empower enterprise businesses to build a transformative future and thrive at every step of their contract lifecycle.
Our vision is to be the leading force in contract lifecycle management, setting new standards of excellence and unparalleled customer support. Malbek envisions a world where CLM implementations empower organizations, foster stronger connections, and redefine industry expectations.
We help to empower Malbek customers with a dynamic, centralized, and transparent CLM platform. This platform enables businesses to distill critical insights from contracts for actionable decision-making and peak profitability.
But we also wanted to highlight how we do that as leaders and innovators, and developed three brand pillars we use as our guiding principles, and values you’ll see embedded throughout our brand.
Our Brand Pillars
Our mark symbolizes the three essential brand pillars for Malbek: empathy, transparency, and innovation.
- Empathy: Our beating heart, driving deeper connections and genuine solutions.
- Transparency: Our compass, guiding our role, products, and processes with clarity and openness.
- Innovation: Propelling us forward, navigating uncharted territories, and illuminating our future.
Brand Elevation 2024
Malbek’s recent brand elevation is not just a new look; it’s a strategic move to reflect our continuous innovation and commitment to the CLM community. This transformation positions Malbek as a formidable differentiator within the CLM landscape, setting new standards for innovation, technology, security, and professionalism.
The decision to embark on this brand elevation journey is rooted in several key factors:
- Deeply connect with those we serve and represent in our CLM community.
- Fit the Enterprise-grade standing of our customer base and those who trust Malbek.
- Better express our mission with a complete set of brand elements that allow our story to be told.
- Adapt to the advanced level of our product which has skyrocketed with our pace of innovation creating a brand platform as an extension of the product.
- Celebrate our growth and progress made pushing the CLM category forward.
“It’s time for a bold new look,” says Hemanth Puttaswamy, CEO at Malbek. “Our rebrand represents a pivotal moment in our journey, highlighting our commitment to innovation and customer-centricity. We are thrilled to unveil this new identity as we continue to push the boundaries of what CLM solutions can achieve.”
Malbek’s brand elevation is not merely a cosmetic change; it’s a celebration of progress, growth, and transformative impact within the CLM category. The revamped brand elements, visual identity, logo, and digital experience capture the essence of Malbek’s commitment to excellence, innovation, and progress.
Explore the future with us.
We will continue to unveil our new identity and continue to push the boundaries of what CLM solutions can achieve. Explore our advanced CLM solutions on our redesigned website and join us in this exciting phase of our journey!