Malbek Announces Name Change to Merlot Amid a Shift in Global Taste

April 1, 2022 |

Malbek Announces Name Change to Merlot Amid a Shift in Global Taste

CLM solution seeks to rebottle the future of contract management in response to an evolving palate

Princeton, NJ, April 1, 2022– Malbek, an award-winning contract lifecycle management (CLM) solution, has announced its name change to Merlot in reaction to a shift in global wine preferences.

In recent years, the demand for full-bodied yet easy-to-drink wines has increased. Coupled with the shift to a plant-based diet, Malbek has decided to rebrand to Merlot: a wine that pairs well with the umami of mushrooms and roasted vegetables instead of grilled meats.

“Easy to drink, easy to use: that’s the motto that has guided the decision to rebrand,” says VP of Products Ben Willis. “Merlot is widely viewed as an exceptionally drinkable wine. Our new name really reflects one of our core differentiators: the easy consumption of our system.”

Merlot— the CLM solution formerly known as Malbek — will keep its iconic purple branding despite its name change. The new name will be rolled out over the next three months.

“The tastes of contract management professionals are always changing,” says CEO and co-founder Hemanth Puttaswamy, “and their hunger for a progressive CLM solution that caters to the whole enterprise, regardless of wine preference, is critical to our success. We believe our name change signals our dedication to our customers’ happiness and success.”

Oh yeah, and Happy April Fools :)

About Merlot
Merlot is today's most modern, cutting-edge CLM solution with a proprietary AI core that empowers the enterprise to do more with less. By supporting the growing contracting demands of your entire organization, including Legal, Sales, Finance, Procurement, and other critical business units, Merlot's CLM solution delights every user. Merlot provides end-to-end contract lifecycle management with out-of-the-box integration to popular business applications, like Salesforce, Workday, Slack, Office 365, and others, allowing your contract data to flow seamlessly while dramatically reducing cycle times. That's contracts rebottled!

Media contact:
Rebecca Holloway
rebecca.holloway@malbek.io
609-217-2101

Alice Alfano

Published on April 1, 2022

Alice Alfano is a Marketing Coordinator at Malbek. With a passion for metrics and content creation, she uses her creative mind and outstanding excel skills to support the Malbek team. She is a recent graduate of Rutgers University with a BA in Marketing and a minor in Human Resources. She was active with the Honors College at Rutgers and spent two years as a client liaison for the Small Business Development Center of New Jersey at Rutgers Camden. When she's not writing killer blog posts, she enjoys gardening, hiking, and spending time in nature.