Beyond Simple Storage: The Imperative Shift to Contract Lifecycle Management
The evolving demands of the modern business environment necessitate a move toward more sophisticated solutions like contract lifecycle management.
Background
Ed Breault is a seasoned marketing executive with over 15 years of experience driving growth and innovation in the B2B SaaS industry. As the Chief Marketing Officer at Malbek, Ed leads the brand’s go-to-market strategy across all marketing functions, empowering organizations to unleash the power of AI-powered contract lifecycle management.
Prior to Malbek, Ed served as CMO at Aprimo, market leader in Digital Asset Management for 7 years, where he was responsible for the company’s global brand and growth initiatives. In this role, he spearheaded a wide range of marketing functions including demand generation, account-based marketing, product marketing, and marketing operations.
Ed’s background also includes leadership positions at FIS and Rolls-Royce, where he developed expertise in business strategy, analytics, and technology transformation. He is known for his ability to blend creative and analytical approaches to drive measurable results.
Education
- He holds a BSBA in Business and Management Information Systems from Bowling Green State University.
Awards
- DMNews 40 Under 40 top CMO
Professional - Membership
- Forbes Communications Council
